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e-marketingE-marketing, or email marketing, is a powerful marketing tool used by most businesses today. It’s a great way to market because consumers reach out to businesses as opposed to being victims of blind solicitation. While regular snail mail marketing can distribute mail to anyone without their permission, there are regulations in place with e-marketing to protect consumers from spam. This is mutually beneficial for businesses and consumers, as consumers are more likely to open and read e-mail marketing when the emails in their inbox relate to their interests and shopping history. E-marketing recipients can sign up for e-blasts from companies they prefer, or receive e-blasts as the result of markets they’ve visited. A consumer also has the option to unsubscribe to any unwanted emails. In severe cases, companies can be penalized if they violate consumer trust with misleading or false emails, but as long as an email distributor keeps to basic marketing etiquette, e-marketing is a highly effective way to stay in touch with consumers and keep them up-dated on the latest deals. For a travel agent who constantly spotlights new offers, bookings and itineraries, e-marketing is ideal.

e-marketing

Stay in touch with your clients

One of the most important tasks a travel agent needs to stay on top of is tending to their client database. Whether they just keep a basic list of clients, or a detailed account of client’s anniversaries or travel preferences, keeping in touch with travel consumers on a regular basis solicits return customers by channeling their consumer loyalty and keeping your status as their go-to travel agent of choice. What’s even better – with direct e-marketing, you can actually access statistical data letting you know how many emails were open and if they clicked any of the links embedded in the e-blasts.

Simple neglect is a sure way to allow your consumers to be pulled in other directions and spend their travel budget elsewhere. Don’t let this happen – keep their attention on what you have to offer.

Easy E-marketing with Travel Planners International

TPI offers several ways for travel agents to send out emails to their clients. You can send out emails with special offers via Vacation Port using Agenthub, and TPI offers a discounted rate for Constant Contact, a major leading email marketing supplier. This summer, TPI is adding yet another great way to send direct email to your clients: opt-in e-marketing with special offers from our preferred vendors. All you need to do is submit your client database, and we’ll take care of the rest. You don’t want to miss this opportunity as we offer this service for FREE until the end of the year of 2015. You can find the details here. Don’t wait – our first e-blast is already scheduled to go out July 1st. Opt in by June 15.

So is regular direct mail marketing dying?

TPI Direct MailAbsolutely not – and the more attention someone pays to their client’s preferences, the more cost effective and impactful each mail piece becomes. TPI offers a direct mail program, and as a travel agent you can opt-in to send personalized postcards or newsletters each month featuring special offers by preferred vendors. Instead of wasting money on purchasing mailing lists to a vast clientele of, well, many non-clients, you can opt-in to send, let’s say, a newsletter about cruising the Caribbean to your cruise loving clientele only, or a postcard about European tours or river cruises to those you know have an interest. Best of all – TPI offers a discounted price and takes care of the bulk of the work for you – all you have to do is submit your list of recipients and TPI will take care of the rest.

As a travel agent, you benefit greatly when you belong to a host agency like Travel Planners International. Not only do we offer so many tools and services for you to take advantage of, we also have a friendly team ready to help you with any concerns or inquiries. Contact your Business Development team today for any additional marketing information, and they’ll be happy to assist.

By Jessica Lang, Multimedia Team Specialist, Travel Planners International

 

 

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