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Travel News

Social Media – A Travel Agent’s Power Tool

As you know, social media is one of your most powerful tools in driving business to your travel agency. As with sales in general, you also know that you increase your sales numbers the more people you reach through multiple…

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How to Choose the Best Marketing for Your Business – Social Media/Content Marketing

Hello again!  A quick recap: last week I presented a basic overview on how to choose the best marketing for your business.  We discussed what key information you need to gather to best create your strategy.  Did you do your homework?  Make sure to share what you discovered about your goals.

Today we’re going to focus on a specific type of marketing –social/content marketing.  This type of marketing is hot right now -everyone has hopped on the social media band wagon.  Facebook, Twitter, Vine, Tumblr, Instagram, Pinterest, Google+  –words that mean nothing  on their own but are highly recognizable to the public.

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Become the Go-To Travel Agent for a Large Company

Independent travel agents can set their own schedules and deal with clients of their choosing, but many agents are particularly interested in securing a large company as a client. By booking large groups for conventions and conferences, international first-class flights for executives and a steady year-round flow of accommodation, this can be a lucrative career decision. The key to establishing a large company as your client, however, is marketing your travel booking services correctly. Potential methods of marketing could include social media platforms, pay-per-click advertising on relevant websites, promotions at regional trade shows or even direct email or mail campaigns to potential clients.
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Find Your Niche in the World of Professional Travel Planning

Working as a travel agent is an exciting, challenging career. By incorporating some strategies used by the best agents in the industry, it's possible to gain a name as a top performer and grow your business through wise use of niche markets, customer service, education, selling techniques, partnerships and use of social media. Today's travel agents can take advantage of the way technology has made the field largely mobile; you can work from home or on the road keeping up with new destinations and the latest travel trends, letting you stay connected to both existing clients and potential new customers.
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Marketing Tips for At-Home Travel Agents

For many individuals, the opportunity to work from home is a dream come true. Instead of clocking in each day at the office, you can tackle projects from home. Travel professionals who work with host agencies like Travel Planners International are able to spend less time working on invoicing and website design, and they can spend more of their day marketing their services toward potential clients. Some of the best marketing tips for at-home travel agents include utilizing various forms of social media, creating your own QR code, attending trade shows and using both email and direct mail to reach a target audience.
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