Hello, my name is Audrey, and I'm a fan-girl. It's true. I even dabble in fan-fiction from time to time. I love books, movies, television shows, and history. Finding a combination of two or more of those equates to a…
Hello again! A quick recap: last week I presented a basic overview on how to choose the best marketing for your business. We discussed what key information you need to gather to best create your strategy. Did you do your homework? Make sure to share what you discovered about your goals.
Today we’re going to focus on a specific type of marketing –social/content marketing. This type of marketing is hot right now -everyone has hopped on the social media band wagon. Facebook, Twitter, Vine, Tumblr, Instagram, Pinterest, Google+ –words that mean nothing on their own but are highly recognizable to the public.
Welcome or welcome back, depending. This week I’d like to expand on a subject we touched on before. My first blog focused on creating a marketing schedule for the year to help you grow your business. In that blog I asked you to include all of your marketing efforts for the year (direct, social, etc.). And although making sure that you have a game plan is great, I’ve still done you a disservice. Because the fact of the matter is not all marketing is for everyone. So to optimize your success you really need to focus your advertising based on a few factors.
Last week we focused on Kiribati, a small island in the Pacific. Our final destination, Dominica takes us to the Caribbean.
Dominica was founded in 1493 by Christopher Columbus, who named it after the Latin for Sunday – the day of the week the country was discovered. It is located in the Eastern Caribbean and is quite tiny -only 290 square miles. Dominica’s main industry is the export of bananas; however they are trying to build their tourism industry. So get to this up and coming vacation destination before it becomes a crowded tourist mecca.
Hello again. We’re taking a break from our regularly scheduled programming to talk about what it really means to be a travel agent. When I talk to people about what I do (marketing and business development for a company that supports travel agents) I often get the same response –Do people use travel agents anymore? Now if this was 2008 when the economy exploded in the worst way I would say no. But that’s because people weren’t really traveling. But today between increasingly difficult travel rules and regulations and an upturn in exotic travel, using a travel agent’s services is more popular than ever.
Last week we looked at Bhutan (in the Himalayas). This week is Kiribati’s turn.
Kiribati (pronounced Kir-ĭ-bahss) is a group of 33 coral atolls separated into groups –the Gilbert Islands, the Phoenix Islands and the Line Islands. If you’re planning on sending your clients there, I would suggest doing so soon, since climate change (whether you believe in it or not), dwindling fresh water reserves, overpopulation and pollution are all driving the island closer to extinction. Also be prepared, the island as a whole is poor so your clients should expect to see a lot of people living in poverty. Despite these issues, Kiribati has plenty of positive experiences to offer visitors.
If you work in the travel industry you’ve heard it before: it’s extremely hard for small travel agencies to compete with the travel giants like Expedia and Orbitz. Honestly it’s a cold war the home-based agent will never win. But the smaller agencies do have several advantages, two of which are knowledge and access to more unusual destinations. Exotics are becoming more and more popular every day. Don’t get me wrong, the Disney vacation isn’t going anywhere anytime soon. But as vacation time dwindles in the US, travelers are looking for more one-of-a-kind travel experiences. And people are particularly focused on going to places where others aren’t. I will admit I include myself in this group. So as I was searching places I should visit where tourists aren’t going I stumbled upon Gunnar Garfors blog post “The 25 Least Visited Countries in the World”
A river cruise takes the best aspects of cruising, and combines it with the best of a guided tour. Unpack only once just like on a cruise, and explore the cities you’ve dreamed about visiting. River cruises are much more convenient than a land tour, and can visit ports that traditional cruise ships can’t reach. And with Viking River Cruises you’ll “spend less time getting there and more time being there”.
I know you’ve heard the whispers among the ranks.
Somewhere out there are free trips for travel agents; on new ships, to tropical destinations. In fact anywhere a travel agent wants to go, they can go for free.
Those trips actually have a name in the industry: Familiarization trips (FAMs) and Inaugurals. And it’s true –once upon a time (in the good old days) travel agents did receive a lot of perks, including free travel. But times, they are a-changing, so let me give you the skinny on how FAMs and inaugurals are allotted by the vendors and how TPI disperses them.
...except on the Wordpress. Sorry. I'd like to give you an explanation (not an excuse I promise!). So if you don't know already my full title is a three parter. I'm the Marketing and Business Development Representative but I'm also…